We’ve all been there: One minute you’re eloquently speaking about Nigerian e-commerce, and the next, you realize you have no idea if Jumia is a hard or a soft J. Even worse: is that an O or a zero in Auth0?
We asked our team of reporters and editors (and recruited some generous friends) to pronounce the names of tech companies around the world. So now you can say it like an expert.
- Auth0
- Pronounced: awth·zee·roh
- Argentine cybersecurity company
- BharatPe
- Pronounced: baa·rut·pay
- Indian fintech for small merchants
- bKash
- Pronounced: be·caas
- Bangladeshi mobile financing firm
- BYJU’s
- Pronounced: bye·joos
- Indian edtech startup
- dLocal
- Pronounced: deh·lo·cal
- Uruguayan financial technology company
- Edukoya
- Pronounced: eh·doo·coy·ah
- Nigerian edtech company
- Ele.me
- Pronounced: urh·le·muh
- Chinese food delivery service platform
- Eyowo
- Pronounced: ey·yo·woo
- Nigerian payments and neobank startup
- Getir
- Pronounced: get·eer
- Turkish last mile delivery
- Huawei
- Pronounced: hwah·way
- Chinese smartphone maker
- Jumia
- Pronounced: joo·me·ah
- Nigerian e-commerce platform
- Jüsto
- Pronounced: hoos·toe
- Mexican grocery delivery site
- Losode
- Pronounced: law·so·dee
- Nigerian fashion platform
- Mercado Libre
- Pronounced: mer·cah·doh lee·breh
- Latin American e-commerce retailer
- Pathao
- Pronounced: pah·tao
- Bangladeshi ride-hailing service
- Pinduoduo
- Pronounced: pin·dwoh·dwoh
- Chinese agriculture technology platform
- Shein
- Pronounced: shee·in
- Chinese fashion e-commerce retailer
- Xiaohongshu
- Pronounced: shau·hong·shoo
- Chinese social and e-commerce platform
- Xiaomi
- Pronounced: shau·mee
- Chinese consumer electronics maker
- Xpeng
- Pronounced: shau·pong
- Chinese electric vehicle maker
- Zameen
- Pronounced: zuh·mean
- Pakistani property portal
