Culture & Social Media
China 🇨🇳


Liang Rubo became the chief executive of ByteDance in 2021, taking the job from close friend, former roommate, and co-founder, Zhang Yiming. Until then, Liang had maintained a low profile, despite playing an essential role in building the social media giant. He was the tech lead of hit news app Jinri Toutiao and short-form video platform Douyin, which later inspired TikTok. Liang is now tasked with leading the 10-year-old Chinese multinational through tightened regulations at home and rising geopolitical tensions abroad.

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